Personal Care: VANATURAL®

R.T. Vanderbilt Company, Inc. presents VANATURAL! This rapidly hydrating, water-washed bentonite clay is a pure and natural suspension stabilizer, emulsion optimizer and rheology modifier for all topical products.

VANATURAL Bentonite is particularly suited for creams, lotions, suspensions and other personal care products marketed as organic or natural.

The INCI* name for VANATURAL is Bentonite. Bentonite, of course, has an established history in personal care products; VANATURAL provides the benefits of purified bentonite clay.

VANATURAL bentonite is in full compliance with the rules established by the USDA National Organic Program (NOP). The NOP provides regulations and guidance for raw materials used in products claimed as organic or to contain organic ingredients (7 CFR 205.600 though 205.607). Bentonite is listed as an allowed component in such products. VANATURAL bentonite is therefore recommended for use in organic personal care products.

* International Nomenclature for Cosmetic Ingredients

Over the last several years, the personal care product industry has developed a growing interest in offering products labeled "Organic" or "Containing Organic Ingredients". To address this interest, R.T. Vanderbilt Company, Inc. has developed two products for use as rheological modifiers and as formula stabilizers in such labeled products. In the tradition of the VEEGUM^® line of functional clay products, VEEGUM Pure and VANATURAL^® clays provide the quality and consistency customers have long expected, yet are positioned to comply with requirements for raw materials being used in personal care products labeled as "Organic" or "Containing Organic Ingredients".

As part of its interest in "Organic" business, R.T. Vanderbilt Company, Inc. has sought affiliation with groups having similar interests. One of these is the Organic Trade Association (OTA), of which Vanderbilt is a member. The OTA is "...a membership-based business association that focuses on the organic business community in North America. OTA's mission is to promote and protect the growth of organic trade to benefit the environment, farmers, the public and the economy" (OTA website link here).

R.T. Vanderbilt Company, Inc. does not claim OTA endorsement of its products.

VANATURAL is a pure natural bentonite clay for personal care formulations. It disperses easily, hydrates rapidly and performs consistently. VANATURAL ensures the stability and elegance you require and the satin-smooth feel your customers desire. Its INCI Name is Bentonite.

VANATURAL

Stabilizes emulsions against separation, particularly at elevated temperatures.
Stabilizes suspensions against particle settling and hard packing.
Provides thickening and the absorptive properties in masks and poultices.
Provides a silky, tack-free feel in topical preparations.
Is synergistic with common thickeners such as xanthan gum and CMC.
Reduces the slippery or sticky feel of water soluble gums and polymers.
Is compatible with most anionic and nonionic ingredients used in personal care formulations.

Vanderbilt Formularies:

UpdateThe VANATURAL^® Bentonite Formulary
No. 924(Updated 29 February 2008)

Conditioning Skin Cream with Jojoba Oil No. 571

Nature’s Defense Cream No. 572

Skin Renew Cream No. 573

Rejuvenating Lotion No. 574

Skin Softening Cream No. 575

Foot Scrub with Natural Exfoliant No. 576

Liquid Powder Foundation No. 577

Cracked Skin Lotion No. 586

Beauty Fluid with Collagen No. 587

Moisturizing Skin Cream No. 588